Product Description Like your face primer, this is the last step in your client’s conditioning routine and the first step in every styling routine. This heat-protecting primer preps the hair for styling by acting like a magnet for your styling products. It allows your styling products to better penetrate your hair making your styling products work harder and your style last longer. This innovative formula is infused with castor oil to protect your hair from heat while meadowfoam seed oil allows your styling products to more deeply penetrate your hair. It’s an actual styling magnet! WHY YOUR CLIENTS WILL LOVE IT: Preps hair for Styling Heat Protection Frizz-control Moisturizing Strengthening Cruelty-Free Vegan SUITABLE FOR: All hair types & textures- straight, wavy, curly, fine, medium, and thick.