Product Description Resets the clock on your hair smoothing treatment. Revolutionary memory effect – the more you use the product, the straighter and smoother your hair gets. How it works: Upon applying heat, the active ingredients bond to the hair cuticle and a lasting memory effect. Features: Shine Silk – Provides long-lasting frizz control even in humid environments. Cocoa – Its moisturizing property, deeply nourishes the hair. Instantly straight hair effect. Reduces blow drying time. Built-in heat protection and colour guard.