Si Passione, the fragrance for women by Giorgio Armani, unleashes the passion of the Si woman – empowered, feminine, and free. Si Passione is an intense, uncompromising scent for a confident woman willing to make extreme choices – a woman who dares to say yes.

This fragrance is a powerful reinvention of this signature Armani fragrance, Si Passione adds a new dimension to Giorgio Armanis feminine fragrance personality – in his own words, an irresistible combination of grace, strength and independence of spirit”. Si Passione reiterates the keynote signature of Si – blackcurrant Jungle Essence nectar, combined with a sparkling, joyful pear.

The new Si Passione fragrance combines intense vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity. At the very heart of Si Passione is cedarwood and the modern ambery-woody Orcanox, giving a maturity and character, mirroring a boldness of emotion, evoking true passion.

The color red is emblematic of Si Passiones attitude and essence. Red as a sign of vitality, red as a signal of passion says Giorgio Armani. Red is also the color of passion and of love – passion that makes your heart beat faster. A new emotion, a new femininity, a new personality. A new passion.