Product Description What it is : Toning Conditioner. Who its For : Created for those with light hair or bleached hair, whether salon achieved or natural, such as blonde, platinum, silver/gray, white or pastel, as well as the unwanted brassy tones. What it Does : Gives the added advantage of protection for the hair, while enhancing tonality. How to Use : For optimal results, use after Pure Light Shampoo. Work into wet hair, let sit for 3-5 minutes. Rinse thoroughly and follow with your favorite I.C.O.N. Styling Products.