Product Description What it is : Toning Shampoo. Who its For : Created for those with light hair or bleached hair, whether salon achieved or natural, such as blonde, platinum, silver/gray, white or pastel, as well as the unwanted brassy tones. What it Does : Eliminates unwanted yellow, warm and brassy tones in blonde, bleached, highlighted and gray hair. Ideal to refresh and extend the life of your color. How to Use : Apply to wet hair, lather and leave on from 2-5 minutes. For optimal results, follow with Pure Light Conditioner.