Product Description PLEASE NOTE: THIS IS NOT A LIFT & DEPOSIT BLEACH! Dust free powdered bleach. Suitable for on or off scalp applications. Please Note: THIS WILL NOT DEPOSIT PURPLE INTO HAIR! Benefits: Colour: Purple, first time formula is best used to accentuate ash tones On and off scalp applications Lifting power on all hair types Ideal for all foiling techniques and balayage No chemical smell Can be used with low volume peroxide for maximum lift