Product Description IGORA VIBRANCE, our state of the art moisturising demi-permanent hair colour, with a liquid formula that can turn into a gel or cream for more service options. Discover how IGORA VIBRANCE can do MORE for your creativity, clients and colour business! – Up to 100% more insta-shine** – New moisture protecting complex with AQUAXYL – Up to 70% white blending in 20 minute Development time*** – Capitalize on the full range of demi-services – Lasts up to 25 washes – toners up to 12 washes * vs. old formula / ** vs. untreated hair / *** with natural extra shades