Product Description WELLA Color Touch is a low commitment, ammonia free*, multi-dimensional demi-permanent hair color for clients who like to change their tone more often. High shine for stunning high fashion results Low maintenance, virtually invisible root re-growth Vibrant demi-permanent color Lasts up to 24 shampoos High shine for stunning high fashion results *COLOR TOUCH, COLOR TOUCH Sunlights (except Sunlight/0), COLOR TOUCH Relights, and iNSTAMAT!C by COLOR TOUCH